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With the emergence of FM radio as a fantastic medium of entertainment, Purvy Broadcasts Pvt. Ltd. (PBPL) laid the foundations of Gup Shup 94.3 FM in Guwahati after bagging the license from the Ministry of I&B, Government of India. The Ministry had in 2005 formally announced the bidding for FM frequencies across 91 cities of India.
Gup Shup 94.3 FM has ushered in a new era in the realm of radio entertainment in Northeast India through its innovative radio programmes aired 24x7. We are committed to deliver to our listeners of diverse age groups as well as varied tastes residing in-and-around Guwahati with a unique listening experience.
Gup Shup 94.3 FM is a tribute to the rich legacy of Assamese music and the Assamese film industry. Through our innovative radio content we have built up a strong relationship with the music and film fraternity and will always endeavour to enrich this relationship further. Today Gup Shup has turned out to be a one-of-its-kind FM radio channel playing music that encompasses all genres like hit Assamese songs, hit Hindi songs and English hit songs.
At Gup Shup 94.3 FM we offer you the best quality broadcasts through state-of-the-art digital stereo FM technology, innovative programs and lively radio jockeys.