About Us

Gup Shup 94.3 FM is a leading Guwahati based private FM radio station promoted by Purvy Broadcasts Pvt. Ltd. (PBPL). Prior to the launch, a lot of research had been done to plan and develop the content so as to provide the listeners of diverse age groups and varied tastes a never before experienced listening pleasure.

Centrally located at GS Road, our state-of-the-art studio has broadcast equipment imported from the US. With the latest digital technology we broadcast a wide range of music genres like hit Assamese songs, hit Hindi songs and English hit songs in crystal clear digital sound.

To keep the listeners glued to their FM radio sets we have a talented team of vivacious radio jockeys who have been handpicked and trained with the objective to mesmerize and entertain audiences. Our RJ s through their unique and localized conversational style play the choicest tracks of hit Assamese songs, hit Hindi songs and English hit songs thereby catering to the tastes and preferences of the local populace.

Today Gup Shup 94.3 FM reaches to over 70 lakh people with a signal coverage that extends up to and beyond 60 kms radius around Guwahati covering several districts of lower Assam and reaching as far as Ribboi District of Meghalaya and Samdrup Jongkhar in Bhutan.

We have also made our presence felt through out-of-home media promotions (outdoor hoardings), event promotions as well as print and electronic media tie-ups. Moreover a tie-up with Radio Mirchi, the leading national FM radio station has empowered Gup Shup 94.3 FM to carve out a national footprint thereby enhancing our sales capabilities.

We at Gup Shup 94.3 FM always endeavour to provide wholesome entertainment to our audiences every moment of the day.